Running multiple market research projects, juggling high client expectations, managing a team of researchers, and not having sufficient time to thoroughly train them – sound familiar? If you are a part of a market research organization, chances are you're all too familiar with this scenario. Let's discuss how you can stay ahead of the curve and recognize signs that a project might get derailed. We'll also share strategies on how your team can be more proactive and prevent recruiting problems before they happen.
Signs a Project May Get Derailed
Every project has a lifecycle, and every lifecycle has potential obstacles that could set it off track. Here are some key signs your project might be in jeopardy:
1. Lack of clarity: This is often the root of all derailment issues. If the project goals, objectives, or methodology are not clear from the outset, the likelihood of misunderstandings and missteps increases.
2. Delayed timelines: Watch out for consistent lags in project timelines. If early tasks are behind schedule, this is often a warning that future tasks will also be delayed.
3. Inadequate resources: Projects can quickly go off track when they're under-resourced, whether it's a lack of time, personnel, or budget.
4. Poor Communication: A lack of regular, clear communication among the team can lead to misunderstandings, missed deadlines, and even team conflicts. Specifically for market research organizations, client communication is the most critical component of a project.
Recruiting the right participants is an essential component of any research project and at times can be the biggest opportunity for delays and challenges. Whether you are a market research consulting firm that outsources recruiting, or it’s handled in-house, here are some ways to plan for these and avoid issues.
Pitfall |
Plan |
| Insufficient screening: Recruiting participants who don't meet the project's criteria can severely impact the quality of the research results. |
Schedule regular check-ins and recruit reviews to ensure all parties are on the same page with the ideal participant. |
| Over-recruiting: While it might seem like a good idea to have extra participants as a backup, over-recruiting can drain resources and waste time. |
A good rule of thumb is to over-recruit by about 20% for a small study and 10% for a larger study. |
| Ignoring participant availability: Not taking into account participants' schedules can result in last-minute cancellations and delays. |
Using scheduling tools like calend.ly and being clear on the requirements for participation during the screening process can help avoid miscommunications about schedules. |
Becoming Proactive Rather than Reactive
In general, strong planning and proactivity can put your team in a great position to avoid many of the challenges that come up in research. Two crucial elements significantly contribute to proactivity, thereby paving the way for a successful research study.
1. Risk management: Develop a risk management plan early in the project. Identify potential risks and plan how you would address them should they occur.
2. Regular communication: Develop a risk management plan early in the project. Identify potential risks and plan how you would address them should they occur.
Market research services, with all their inherent complexities, may seem overwhelming at times. However, recognizing early signs of trouble, understanding potential pitfalls, and employing proactive strategies can go a long way in ensuring the success of your projects. Remember, a well-oiled machine requires regular checks and maintenance – and the same goes for your research projects.
