4 ways market research firms can manage scope changes with clients
Market research firms, just like ad agencies or business consultants, are not immune to the...
The versatility of the HatchTank platform for online qualitative
In the world of market research, technology has become a key player, revolutionizing the way we...
Recognizing red flags: staying ahead of project derailments and recruiting pitfalls
Running multiple market research projects, juggling high client expectations, managing a team of...
Not your grandma's qual: the 5 best things about online qualitative research today
Your grandma called, and she wants her in-person focus group back.
How to get the best engagement out of qualitative respondents
Engaging respondents is crucial for conducting successful qualitative research. But when people use...
9 Question types for successful online qualitative research
Conducting successful online qualitative research is far more complex than simply re-using the same...
3 Important questions to ask about the humans behind the research tech
When it comes to market research, there is a lot of technology out there. There are also many firms...
How HatchTank saves research teams time and money
The ever-evolving landscape of market research presents a challenge for those tasked with managing...
4 Projects you could launch tomorrow using online qualitative techniques
As a market research professional, you're all too familiar with the challenge of procuring...
How HatchTank's experts help teams reimagine online qual
Ask your clients to tell you about online qualitative research and they’ll probably list bulletin...